Market Development Strategy: How I Expanded Into 3 New Regions Without Wasting Budget
I expanded my company into three new geographic markets in 18 months. The first market was profitable in month seven. The second broke even in month eleven. The third lost $12,000 before I pulled out. That third market taught me more than the first two combined. Market development is not about opportunity. It is about sequencing. The right market at the wrong time is a disaster. The wrong market with the right timing might still work. Here is the framework I use now before entering any new region. What Market Development Strategy Actually Means Market development is the process of…